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The Self-Publishing Trap

Do not rule it out, but know what you are getting into.

As authors we believe our manuscripts have million seller potential. Most of us believe we have already written that a million seller; the publisher just did not see the potential. It is their loss… well our loss too.

Never fear, there are companies out there now that will take your raw manuscript and turn it into that million selling paperback, or hardback if you prefer. Just send your manuscript and tell them how many books to deliver in about six to eight weeks.

Did I say deliver? Yes, I sure did! The publishing company is going to deliver them for me, you ask? Not exactly, read further before you look for a pencil and paper and get ready to write down the name of the company.

You probably wonder how soon you will get your first check. After all you do have plans to make. You will want to give notice at your daytime job and get ready for the world book tour and I am sure you are now waiting for Oprah to call.

Do not bother looking for that first check, just yet. Look for your checkbook instead as you need to write a check to the publishing company which is really nothing more than a printer. They are going to print your book. Of course, there is no charge for the expertise they bring to the table and you are paying exactly what it is worth. The check you must write pays for the finished product… the actual books.

The printer will deliver your books, wherever you want and you will pay the freight. The printer is not involved in distribution of your books. That part is up to you. Welcome to the world of self-publishing. If it sounds better, tell yourself you are partnering with the publisher. Either way, you pay, before the presses are turned on.

For those considering self-publishing, go into it with your eyes wide open. Consider very strongly the answers to some questions. First, if you lose all of the money you invest in printing and distributing your books will the loss change your style of living? If so, do not do it.

Next question, do you have the time, knowledge and energy to distribute and promote your book? If your book is approved for sale in the major bookstores, such as Borders, it will take months to get that approval and you really cannot start the process until you have a finished product to send them for review. Then it is up to the local stores whether or not they carry your book in their stores. They may elect to special order it on request.

All major bookstores require a buy back deal if they order for stock from you. That means, at the store's discretion you must buy back any unsold books, and you pay the freight both ways. Oh, they pay your invoices in about sixty to ninety days, so you may be buying back books before you get you get paid for sold books. You take all risks.

Why do you believe you will be more successful publishing, distributing and promoting your books when the conventional publishers are passing on your work? Still want to pay for having your books printed? Work with me here. I am not against the concept, just cautious about it.

You can make a profit as a self-publisher; I did it on a limited basis. How much profit did I make, you ask? Let's just say that I still have my daytime job as an accountant. Self-publishing is a lot of work, it takes time away from my writing and by now I would have starved to death if I had tried to make it on book sales alone.

Success is possible, depending on what you consider success to be for you. If you are hoping to retire on the beach in Hawaii from book sales, sure it is possible, but unlikely. Hopefully, there is a plan B for that retirement in Hawaii; perhaps a winning lottery ticket? I am still looking for the person who has a major self-publishing success story.

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Comments (9)
#1 by Ancient Aspie, Sep 5, 2008
Good article, but it would be even better if you included the information that there are also other methods of self-publishing, that don't involve any financial investment or risk.
#2 by Lauren Axelrod, Sep 5, 2008
Interesting information.
#3 by Michael Phillips, Sep 5, 2008
Ancient,

I would be happy to know of any other self publishing methods that require no investment. Not only would I have written about it, I would have looked into it for my books. If you are referring to the print on demand jobbers, they charge a set up fee and the cost of the book, when printed, is greater than the retail price of a book. You can also ebook publish, but will be lucky to sell ten books a year. Ebooks are just ahead of their time for now.

#4 by Paul Squires, Sep 5, 2008
Independent films, independent music, independent publishing. It is the way forward. Anyone who asks you to pay to publish your book is a con artist and thief. Publish on demand (pod) is all over the place. Completely free to the writer who retains all rights, all order processing and shipping looked after. LULU is the most popular but there are others. Not self-publishing or vanity publishing, independent publishing.
gingaTao!
#5 by Sarah, Sep 7, 2008
Publish on demand, to me, is in the self-publishing family. You better have a good way to self-promote your book. Also, the printing cost, order processing and shipping leave you with pennies in your pocket. Nothing replaces a conventional book publishing deal. Focus on that.
#6 by Ancient Aspie, Sep 7, 2008
Not only lulu.com, but newer competitors. Lulu has proved that self-publishing works, so others are now jumping into it.
#7 by Michael, Sep 7, 2008
I went to lulu.com and used their calculator. If one of my books is sold, 350 page, hardback, the cost is $57.03 to print it. I am not sure how I make money on that deal. On the upside I will get $24.95 for my book. No question I can reduce that cost by ordering 5,000 copies, but that is no longer P.O.D. Now we are into self-publishing. I could be missing something, but the numbers just do not work for me.
#8 by Liane Schmidt, Sep 12, 2008
I wrote an article about the idea that if you look at selling books differently you may come to notice that you have already sold more "books" than you think you have. For example, the average book sells for about $10. If you have made $30 from one article you wrote for Triond, that means you already sold 3 "books" from only ONE page - I say that's an exceptional return for your time and effort! Keep up that sort of work and the limitless are endless.

And, if and when you do publish a book I have noticed that there are great alternative ways to sell your book, free advertising like MySpace and then self-promoting your book. There is an author I know who set up a stand down at Venice Beach and sold MANY books....... you just never know - the limits are endless!

Great article.

Blessings & best wishes.

Sincerely,

-Liane Schmidt.
#9 by Bozsi Rose, Sep 13, 2008
This frightens me, but also excites me.
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