Panasonic, the world's leader in High Definition Viewing (HDV) technology, takes home theatre viewing to another level as it unveils the world's largest HD Television, the 103” plasma display panel. Now, if you can't imagine how huge that is, just think of a television which measures mores than 8.5 feet diagonally, weighs 250 kilogram, is carried by 5 people and costs three million pesos. But more than the proportions, this giant TV screen promises high quality image with high brightness, dynamic contrasts, high resolution and excellent colour that will surely gives you a true to life viewing, which unfortunately, is only available to super rich people, for now.
Some of those who managed to experience this luxury of a television viewing are sports superstars, entertainment personalities and business moguls. In other countries, the 103” monitor is also used in broadcasting studios, airports, conference rooms, as digital signage, and popularly known in the rental business. Last year, Panasonic were able to sell 1500 sets worldwide and they are planning to increase its sales to 5000 this year. In the Philippines, where the product was introduced May of this year, Panasonic executives reveals that some Filipinos have already acquired their own 103” HD TVs, these including company owners, sports icons and music artists.
According to Panasonic executive Patrick Raz, the launch of the 103” plasma display was prompted by three factors. First is to promote Panasonic brand domination of plasma business, raise the level of by shifting the demand for bigger plasma monitors and to increase the company's sales in terms of amount. So far, Panasonic is the only brand, bold enough to commercialize the plasma trading in the country.
The 103” Plasma TV gives a superior picture quality because of its two million pixels. It has a consistent and uniform discharge and delivers the same accurate images from the centre to every corner of the screen. Because of its 1080p processor, which is supported by a 1080p driver integrated with System LSI, MPEG noise is reduced while it receives HD signals producing a crisp and clear image. For DVD viewing however, blue ray discs and DVD players are required to maximize the performance of the plasma, because ordinary DVDs might produce blurry images on the 103” screen.
Mainly because a 3-million peso plasma television is more of a personal product rather than a business investment for Filipinos, the installation of the 103” plasma television goes through a lot of process. This is because, according to Patrick, Panasonic wants to give its clients a professional approach to selling. Before the actual delivery of the 103” display panel, which is only available on a per order basis, Panasonic personnel make a pre-survey of the area to check if the area has proper wirings, a wall strong enough to support the weight of the product and even the entrance of the locations and only trained Panasonic personnel are allowed to install the 103” HD TV. This kind of professional selling only proves that Panasonic takes great pride in the quality of their products. And being the only company which maintains almost 300 authorized service dealer nationwide, Panasonic maintains its after sale maintenance so clients can get the best of their service. “This is a strong indication that we are not just after sales, we are serving our customers beyond selling. That is something that we can be proud of,” say Panasonic Philippines President Rene Almeda.
Panasonic now boasts of its three plasma manufacturing companies in Japan, said to be the biggest and most innovative among plasma manufacturers. The factory is very high tech because the operation uses very minimal manpower and more on robotics.
“Panasonic's 103” display represents the pinnacle of our achievement and truly defines the level of ultimate home entertainment available for our most demanding consumers. We created it because, as worldwide sales of Plasma TVs continues to rise, the market is seeking bigger displays on which people can experience High Definition lifestyle,” say Hiroki Miyagi, Panasonic's General Manager.
Panasonic is owned by Matsushita Electric Industrial Co., Ltd, a world leader in the development and manufacture of electronic products from personal to business and industrial needs. Panasonic brand carries an extensive line of products including home appliances, factory automation equipment, information and communication equipment, telecommunication systems, digital multi-function, copiers and fax machines with Internet connection, plasma screens, home theatre system, multi-media LCD projectors and security systems.
Some of its latest innovation is the Iris Recognition System, an iris reading machine which boasts of a false acceptance rate of 1 in 1.2 million, highly recommended for companies and establishments that require high level security.
Now on its 40th year in the Philippines, Panasonic promises products that can enrich people's lives and the society as well…for Life
