According to the presentation of the apple group , the new iPhone has better benefits and it is cheaper than last version, it is also adapted to some wide band transmission networks 3G, equipped with a GPS tracking system and is capable of managing e-mails from Microsoft Exchange.
The chairman of this group , Steve Jobs, introduced a new version of its mobile phone iPhone, cheaper than its previous models which is able to download Internet pages twice faster than the original model.
In order to compete with the BlackBerry of Canadian RIM they are introducing iPhone 2.0.
With this new strategy operators will have to subsidize the phone to make it cheaper for consumers. This means that they are willing to pay the monthly large contracts and they could even receive free.