Today, the world of the arts has changed considerably. Now more than ever independent artists are beginning to take charge of their own careers. They have begun promoting, selling, and managing their unique “product”. They have created their own business.
Many of these talented artists are finding that this avenue can be just as lucrative, if not more so, than the formally traditional route of finding an agent and working through the already established art connoisseurs of the world. These same artists realize that many of the greatest minds and talents in our world were not discovered until after they passed away. They realize that sometimes the traditional methods can, unfortunately, overlook and do leave many of the new great minds unappreciated. To counteract this dilemma, a growing number of independent artists have become assertive. They have taken charge no longer allowing their careers and dreams to be left to the often fickle “powers that be”.
More than ever independent artists are also realizing that the internet is their best ally in this new endeavor. With sites like MySpace.com, artists can promote their work for free reaching hundreds of millions of people from the comfort of their own home; advertising their “product” in the manner they want to without having to cater to media standards or editing. This is an incredible win for independent artists who cannot only often reach a greater audience, but also receive immediate feedback for their brilliant work; a phenomenon that many mainstream avenues cannot even offer their artists. It also allows the independent artist’s work to remain as unfettered and beautiful as they had originally intended it to be when it was first created. They do not have to worry about the mainstream record labels telling them to change their “product” if they do not want to. They have complete control over their art, their work, their sweat, tears, and joy.
This is also a great win for the general public. Now more than ever the public has access to a wider array of brilliant artists work. With a click of a button a person can search for art by category or name and find dozens upon dozens of new undiscovered artists that can touch their hearts, inspire and forever change their souls.
Art is a reflection of each individual person’s tastes, values and beliefs. Art is personal and is best received when treated as such. Art no longer has to be a medium that corporate business persons choose; it can be a medium that the public chooses for themselves. And, this is truly a great win-win situation for everyone.
