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Postmodernist Architecture: The Work of SITE

In the 1970s there was a reaction against the Modern Movement, which came to be known as postmodernism. Modernism came to be seen as a social failure, a revolution that went wrong. The obsession with order and rationality began to seem inhumane.

The first postmodernist buildings documented the failure of Modernism. In 1970 an American architect called James Wines set up a group called SITE, which stood for Sculpture In The Environment. They produced radical buildings that commented on Modernism using humour and irony.

SITE was commissioned by a company called BEST Products to design a series of showrooms for them. The Arden Fair Shopping Mall in Houston, Texas (1976-7) looks like a standard Modernist edifice, but it has a fake rift cut into the side [Fig. 1]. We could interpret this as meaning that the orthodoxy of Modernism is breaking up.

Fig. 1 Arden Fair Shopping Mall, Houston, Texas (1976-7)

Another example was the Inside/Outside Building in Milwaukee, Wisconsin (1984). This was another monolithic building, but half the façade is missing [Fig. 2].This exposes the structure, revealing how the building is constructed. Modernism demanded that buildings reveal their structure, but this does it in a very different way - it breaks the façade open.

Fig. 2 Inside/Outside Building in Milwaukee, Wisconsin (1984)

The Peeling Project in Richmond, Virginia (1971) seems like just another banal brick box, but the façade is peeling away from the building [Fig. 3]. Perhaps this is a comment on the superficiality of the Modernist aesthetic.

Fig. 3 Peeling Project in Richmond, Virginia (1971)

Another example is the Ghost Parking lot, in which the tarmac is shaped like a row of cars [Fig. 4]. This challenges the Modernist idea of functionalism: it clearly expresses what it's for, but it can't be used. It's anti-functional. SITE attacked Modernism with humour and irony.

Fig. 4 Ghost Parking lot

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Comments (2)
#1 by Salame, Jun 5, 2008
Great article. I think the building in the first picture was actually in Sacramento. Where did you get that photo of the Milwaukee showroom? I don't believe I've ever seen that particular shot of the building before.
#2 by Ferdine, Jun 10, 2008
Thanks for your comment. The photos are all from slides at my university.
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